The Benefits Recommender is a new way to get people to apply for more California state benefits.
It meets people where they are on a benefits journey, and offers more aid they may not know about.
The Recommender is a lightweight addition to an existing webpage. It is typically added to the confirmation page for a popular benefit, like Unemployment Insurance.
The Benefits Recommender is a small amount of HTML added to the confirmation page of a completed benefits application. It looks like this:
The results:
2.1M
Total views
181K
Total link clicks
8.4%
Click thru rate
(11/22-2/23)
See how a user experiences it:
Benefits recommender demonstration